Wedding season is in full swing, and SKIMS is marking the occasion with its highly anticipated annual Wedding Shop. This year, the campaign is fronted by actor Patrick Schwarzenegger and his fiancée, supermodel Abby Champion, who bring a romantic authenticity to the collection. Known for his role in The White Lotus, Schwarzenegger is stepping into a new kind of spotlight, while Champion, who has walked for Prada and appeared in campaigns for Chanel and Calvin Klein, embodies bridal elegance.
Shot by renowned photographer Carin Backoff, the campaign captures the couple in a series of intimate and fashion-forward moments. The collection showcases a blend of SKIMS’ signature soft and sculpting fabrics, including intricate lace lingerie, corset tops, embroidered tulle sets, and sleek silk sleepwear. The range also extends to men’s essentials, featuring classic boxers and loungewear designed with both style and comfort in mind.
One of the campaign’s most striking images features Schwarzenegger posing nude, modestly covered by a bouquet of white roses, while Champion stands beside him in a delicate lace bralette and matching shorts. The daring yet elegant concept emphasizes the collection’s focus on romance and intimacy, reinforcing SKIMS’ commitment to redefining modern wedding attire.
Champion shared her excitement about both the campaign and her upcoming wedding, emphasizing how SKIMS offers the perfect balance of beauty and wearability. “This is such a meaningful time in my life, and I want to feel my best through every part of it,” she said. “SKIMS is my go-to for feeling confident and comfortable, and I can’t wait to wear these pieces for my wedding celebrations and honeymoon.”
For Schwarzenegger, participating in the campaign was a unique experience that made him appreciate the details of wedding fashion. “Being part of the SKIMS Wedding Shop with my fiancée Abby was such a fun experience, and it made me even more excited for our big day,” he said. His involvement highlights the brand’s inclusive approach, recognizing that grooms also want to feel special and stylish during wedding festivities.
SKIMS co-founder and chief creative officer Kim Kardashian praised the couple’s natural chemistry, which she believes enhances the campaign’s storytelling. “Patrick and Abby’s love is so beautiful, and it shows in every shot,” Kardashian said. “At SKIMS, we want everyone to feel amazing in our pieces, whether they’re the bride, the groom, or part of the wedding party.”
The 2025 Wedding Shop collection features 24 limited-edition designs that cater to a variety of wedding-related occasions, from bridal showers and bachelorette parties to the wedding day and honeymoon. With options like SKIMS Romance, Ultra Fine Lace, and a new Bridal Swim collection, the brand ensures that brides and grooms have elegant and comfortable options for every step of their wedding journey.
Set to launch on March 20, 2025, the collection will be available both online and in stores. With this release, SKIMS continues to redefine wedding fashion, embracing inclusivity, modern elegance, and effortless confidence for every couple.
INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.